We speak to a lot of clients that want to do more on social media for business, but they just don’t have the time. Some business owners often find that social media posting takes the longest out of all of their marketing. It’s true, social media posts take time and this can take your focus off running the business.
We recently came across some research by VerticalResponse that spoke to business owners and marketers about social media posting. They asked what part of social media posting takes the longest. This is what they found;
Business owners and marketers agreed that there were 5 parts of social media updates that took time. These are finding and posting the content, analysing the efforts on social media and scoping out the competition. Business owners also felt that responding and engaging and learning about social media posting took time too.
It seems the most time consuming part of social media management is finding and posting the content. This is followed closely by learning and understanding social media for then individual business. Analysing efforts via social media takes time. The next most time consuming part of social media posts is scoping out the competition. Finally the least time consuming part of social posting is responding to questions.
If you that these parts of social media posting takes the longest for you too, then we think we can help.
For example, if you have blog posts these give you great content to share on your social media pages. This will then reduce the time you spend finding the content as it will be ready and waiting on your website for you.
We also offer social media training. This means you can get all the learning and education you need in one go. That will reduce the time you spend learning about social media posting for your business. However, we will also show you some tools that will help reduce the time you spend posting on social media.
When it comes to your competition, it is worth being aware of them but don’t let them take up your time. Focus on what you do and what your target audience like. That way you’ll always be doing the best for your business.
If you would like help with posting on social media, want to outsource your social media management or would like some social media training – just shout. We would be happy to help you achieve more for your online presence.