As a social media trainer in Peterborough we spend a lot of time training businesses how they can use social media for their business. They often ask us what to write on social media and how to create that ‘perfect tweet’. 

Personally I don’t think there is such thing as the ‘perfect tweet’ but I do think there are ways you can get a tweet that is very close to the perfect tweet and in this article I want to help you understand how you can create the perfect tweet for your business.

What is the aim of your perfect tweet?

* The perfect tweet needs to tell people about your business, who you are and what you do

* The perfect tweet needs to generate traffic to your website, getting visitors to go from Twitter to your website

* The perfect tweet needs to encourage those that are not following you, to follow you and it needs to get those that are following you to share that tweet with their followers

There has been lots of research into the ‘perfect tweet’ – it is said that the perfect tweet should be 120 characters, but included in that you need to have an image or picture and a link to your website. The ‘120 characters’ rule means that people are able to retweet it or add comments to your tweet before retweeting it.

What you need to do when it comes to tweeting with just 120 characters is you need to be clever, very clever.

Here are some top tips for keeping your ‘Perfect Tweet’ within 120 characters;

* When you use scheduling programs you will often be able to use the shortening tool which will make the link shorter and easier to share.

* Be careful what words you abbreviate, RT instead of retweet us fine, but Ur Gr8 is not okay!

* Consider the message you are trying to get across, have you got too much to say in which case is a blog post better?

* Use one or two hashtags to get the message across, but don’t over hashtag unless you want to lose followers?

Have you seen any examples of the ‘perfect tweet’ ?