Generally speaking, an organic social media post on Facebook will reach around 5% of the follower count of the page. So, with this low number, why are business owners so focused on organic social media posting and its importance?
It’s true that organic social media is considered as an essential part of a successful marketing campaign for most businesses. In this blog post we look at why.
- Cost
The most important thing to remember about organic social media is that it is free. While creating high quality content comes at a cost, publishing it is free (if you do it yourself), or a low cost (if you outsource your social media marketing to us). By posting engaging and relevant content on social media, you will increase the presence of your business or brand online. Organic social media is a cost-effective part of your content strategy. It could really work for your business.
- Trust
Through your articles, blogs, success stories and more you are able to communicate your industry knowledge and demonstrate your skills and knowledge. This will help build up trust of your brand for your audience. You’ll be providing an honest look into your organisation. Your audience will appreciate this, and it will make them feel more connected to you, your business and your brand. Research shows that 81% of clients say that they need to be able to trust a brand to make a purchase. Your social media will help you achieve this.
- Engagement
Through growing your social media organically, you can build up an engaged community. This can be done through regular updates and customer support. It is likely that you will see an increase in new prospects by posting a few times a week. This will show your target audience that you are active online. In turn, this will keep your audience engaged. It will also reassure them that you are available to provide help or a response when needed
- Brand
Brand awareness is one of the main reasons that so many businesses look to organic social media posting. It is an essential part of any lead generation strategy. While it is measurable, if not by normal metrics, you will see a difference with regards to the online presence and awareness of your brand. Keep an eye out for those interactions, shares and like. These will show you how your brand awareness is growing and how your audience are increasing.
- SEO
Organic social media is great for SEO (search engine optimisation) too. It’s important to note that search engines like Google will not rank social activities as part of it’s SEO ranking. However, there is no doubt that social media posts will indirectly boost the ranking of your website. This is because social media posts will direct more traffic and visitors to your website. Google will see this increase in traffic and consider your website and more valuable to its visitors. Therefore, it will increase the ranking of your website.
Need help making the most of organic social media posting for your business? Call our social media marketing experts in Peterborough now.
