When it comes to posting on social media for your business, there are certain do’s of social media that you need to follow for success. For example, it’s important to have a plan. If you plan out what you want to say, how you are going to say it, and when before you start – this will result in social media success for your business online.
Because you have a plan, you know where you are heading. It’s important that you set yourself measureable goals. This will help you stay focused and in the right direction. You’ll also be able to make sure that you are achieving your goals to move the business forward with your social media goals.
Another of our do’s of social media is to be consistent. You need to choose your company voice, tone and style and stick to it. Create the key messages for your brand that suit your style and stick to them. Further to that, you need to post consistently. Posting multiple times a day for a few days then nothing for a few weeks will do your business presence more harm than good.
It’s important to always share great content too. It really is a case of quality over quantity. Instead of sharing multiple posts in one day then nothing for a few weeks, as per the above example, split them up. You may have loads of ideas of posts for social media one day, but then nothing. Instead of using all the ideas at once, schedule them so you have a few each day over a longer period of time.
Being engaging in an essential on our list of do’s on social media. Imagine you are meeting with a friend. You wouldn’t just talk at them, you would talk with them. You’d share stories and ask questions to get the conversation flowing. This is exactly what you need to when you are posting for your business on social media.
Finally, the last of our do’s of social media is to listen. Make the effort to ask questions, but take the time to listen to the answers too. Look for ways to show that you have listened. For example, if people have asked for your product in pink, then offer it in pink. If people respond better to some posts that others share more posts that they respond to.
If you need help managing the social media accounts for your business, call our team. We will happily offer you or your team social media training. Alternatively we can manage the social media posts for you.
