It’s only normal that every business wants to direct traffic to their website throughout the year. So, in this blog post we talk about summer themed content creation for your business. It’s important to remember that the needs of your audience and their time is spent differently during the summer months. They have different things on their minds. This is why you need to use summer themed content creation for your business. This will help keep your audience engaged during the warmer summer months.

For example, look at the posts you have created in the past. Is there a way that you could add a summer spin to them? For example, if you’re a hairdresser, makeup artist or dress designer why not talk about the latest summer trends? Are you an estate agent or mortgage advisor? Why not share top tips for buying or selling a home in summer? An event planner, entertainers and DJs could blog about summer garden parties. Tradespeople could blog about tips to keep ‘things’ in working order during the summer months. This could include outdoor lighting, plumbing, flooring and more. Match the tips to your trade and business.

Consistently posting good quality summer themed content creation for your business during the warmer months is a great marketing technique. It shows your audience you are engaging, up to date and relevant. You’re not just sharing any old content. Instead, you are sharing content that is suited to your audience and the time of the year.

Think about what your target audience will find interesting during the summer months. Then, create content based on this. If you have a shop in Peterborough, then why not share ideas of things people can do in the local area? You could also blog about local events too. This will hep your audience remember where you are based but support the local community too.

It is likely that your audience, dependent on your industry and type of business, will prefer more light-hearted content during the warmer summer months. Keep this in mind when managing summer themed content creation for your business.

If you need any help creating summer content for your business, call our team of content writers in Peterborough. They will be happy to share content ideas with you and event create the content for you too.