When you think about your target audience and their journey, you also need to think about where their journey starts. Think about how they find you online and what they would see. This includes social media. Social media could be the place where your dream client or customer first comes across your business. If that fills you with fear – you need to read these social media tips for business.

It’s important that you get personal with your social media. The clue is in the name – it’s SOCIAL media. This is one of the biggest of our social media tips for business. It isn’t there just to sell yourself. Instead of just selling at people, you need to engage and communicate with your audience. Ask questions, share real photos and talk about real things. It’s not all about business on social media.

It’s a good idea to integrate one of your social media feeds into your website too. This will show people that visit your website that you are active on social media too. This can help reassure your target audience that you are a real business and actively trading. Your audience will feel they can trust you more because of this.

Think about what you put in your blog posts too. Blog posts are a great way of creating regular content for your website. However, they are great to share on social media too. Consider using snippets of your blog post which then encourages people to go back to your website to read the rest of the blog. This will increase visitors to your website and boost your engagement too. In turn, they could read more on your website which could convince them to purchase from your business.

While it makes your life easier to schedule posts on your social media pages – you will still need to respond. Your audience want to engage with you, so make sure you respond when they post or comment. This helps to build a relationship with your audience.

Need help with more social media tips for business? Call our social media marketing team in Peterborough. We can even look after your social media presence for you for just £50 a month.