If you’re a business owner you may have experience in writing copy for sales letters, copy for introduction emails, copy for brochures, copy for email newsletters and so much more but what many people do not realise is that writing copy is different to writing content for any other needs.
When writing website copy, it needs to be content that helps you in search engines and gains you a higher ranking for more visitors to find your website. When writing website copy it needs to short, succinct and to the point, but it also needs to be at least 300 words in length. This is only the start of where things start to get tricky with copy for your website.
Unlike with a brochure, if you don’t catch the reader’s attention within seconds they will leave your business and go elsewhere with just two clicks of the mouse. With website copy your competitor is waiting there in the wings to jump in, to be the next copy that the readers visits and steal your potential client from right under your nose. The difference with web users is that they can afford to be impatient and they will leave your site if something doesn’t grab your attention or interest them.
When it comes to website copy you need to make sure it keeps to the point, with no room for guesswork on the reader’s part. You need to be able to communicate what you promise in the title of the blog post and make it clear why the reader should choose your services or product over the competitors, without putting the competitor down or bad mouthing them.
If you are not the website that is at the top of the search engine then you need to explain why you are still the best choice, over the company at the top. You also need to work harder to make sure that you are above the competition on other keywords and search terms, or look at ways you can be above them in the future.
If you need help with SEO web copy then why not call our copy writers in Peterborough who will be happy to help you achieve more from your website, while helping you rank higher on search engines for the keywords of your choice.