Case studies are a great way of showing your target audience what you do, how you do it and how what you do helps your customer. It gives you a chance to show off your skills without bragging. It shows your target audience the types of customers and industries you work with and the areas in which you are experienced.
A case study will often be in three parts, like a story with a beginning, middle and end.
The Beginning
How the client was before they came to you, or the problem they came to you with. This is your way of showing the sorts of problems your clients have and this will relate to your target audience as they may be experiencing these problems too.
The Middle
This is the part where you promote the services or products your business offers without promoting them. You go step by step through what you did after the conversation, the different services you offered and how the problem was fixed or the outcome now, after you had worked with them.
The End
This is like the testimonial. You can share a testimonial from the client about what they felt about the outcome, how the service was offered and how their business is now better after the problem has been resolved by you.
If you have a lot of case studies for clients then consider adding a case study page. If it is possible to add photos then this is highly recommended as it makes it more ‘real’ for the reader. In some cases, like our services for example, this is not as easy but can still work.
However, if you only have a few case studies or only get some now and again then the best option may be to have them as case study blog posts. The titles can be Case Study: ABC Industry.
If you have case studies but you’re not sure how to put them together then please feel free to contact our copy writers in Peterborough who will be happy to turn your case studies into great content for you.
