There are lots of parts to SEO content optimisation. One part of it is creating web content that helps your business rank highly of search engines like Google. To create engaging web content that ranks well you need to keep three things in mind. These three things are as follows;
- Tone of Voice
- Keyword Research
- SEO Copywriting
Tone of Voice
The first thing you need to look at to create engaging web content that ranks well you need to think about your tone of voice. This means looking into the ethos of your business and what your industry is like. Through this you will begin to get a strong idea of the tone of your vice for your business. It is essential that you take the time to get to the heart of your business.
When we work with clients on their tone of voice, we make sure this is done so we can reflect the personality of the brand. We will also take the time to understand what your customers are interested in. This means we are not just talking in the right way, but we are also talking about the right things.
If you are looking to create engaging web content that ranks well, you need to think about keyword research. It is essential that your content speaks to the reader, but also that it is the right reader. Good keyword research is what makes sure you attract the right target audience to your website. By completing keyword research for your business, you can find the popular phrases that your target audience are searching for to find your business or business offerings.
As we complete keyword research with our clients, we also look at long tail keywords that help draw in a different audience. These will be keywords many of your competitors are not focusing on. It’s a quicker way to get to your target audience.
Once you have figured out your tone of voice and done your keyword research, you are ready to move onto the SEO copywriting stage. This is the process of cresting engaging optimised content that is enjoyable and helpful to your target audience. It’s the content that goes on your website and gets indexed by Google. Over time Google will index this page and direct the right audience to your website content.
When you work with the SEO copywriters in Peterborough, here at Creative Content Company we work with you in all these areas. This is because we see ourselves as part of your extended team. We have the knowledge experience of great website content writing. You have the knowledge of your business and industry. Together, we have a winning team to create the perfect website content that will help your website rank highly on search engines like Google.