We always say that there is no point in blogging for the sake of blogging. That said, how can you choose a blog topic? Maybe you have lots of ideas for blog posts? Perhaps you have no ideas at all and need a topic to get you started on coming up with ideas? Whatever the case, it can be tricky to choose a blog topic. But this blog post is here to help you.
Firstly, think about who your audience are. What is it that when want to read? Do they want tips and tricks showing them how to use your service or product? Do they have other issues that you can help them with? Perhaps they want to know more about you and what you do? Are they interested in where you are based? Do they want to see what you do in your local community or how you help others?
Chances are, they want a little bit of all of them. Your audience want to know who you are and what you’re about. However, they don’t just want to hear about you and your business. You need to change it up. Just like your social media, it should be a mix of everything. However, it all needs to be of interest to your audience.
Grab yourself a pen and paper and write down what you think your audience need to know. Think about how you work this into blog posts. If you can create the blog post yourself that’s great. If not, you can send it to our content writers who can create the blog post on your behalf.
Take your time to check out the competition. You don’t need to look at what they are blogging about. Instead, you can look at the blog categories they are writing blogs about. Use this an inspiration. These categories are something that your target audience will be interested in. How can you make blogs in these categories work for your business?
Look at what works on social media too. There will be some posts and topics that get more engagement and interaction than others. Use the more popular social media posts as a blog topic you can choose in the future.
These are just some ways that you can choose a blog topic for your business. Remember, if you need help with blog brainstorming or writing business blog posts just let us know.