SEO stands for search engine optimisation. A website with good SEO will get you found by your target audience on Google. SEO is a huge deal and super important to the organic success of your business. There are lots of smaller things that make up good website SEO. In this blog post we look at how blogging boosts your website’s SEO.

  • Fresh Content

Every new blog post that you upload to your website is fresh content for the Google robots. It shows Google that your business website is active and regularly updated. The right blog posts on your website also show Google that you are relevant to your business offerings. This gives you ‘Google SEO points’ which further helps you climb the search engine rankings.

  • Indexed Pages

Research shows that business websites with blog posts that are regularly updated get an average of 434% ore indexed pages. Indexed pages are the pages within your website that get you found on Google. The more indexed pages the better. So, the fact that more blog posts result in more indeed pages, is a key way of how blogging boosts your website’s SEO.

  • Long-Tail Keyword Ranking

Long-tail keywords often prove to have a higher conversion rate than shorter-tail keywords. For example, if someone searches for hairdresser in Yaxley, it’s likely that they want their hair done in Yaxley soon and will book an appointment. Searching google for hairdressers means it’s more likely they’re looking for inspiration or prices. Blog posts make it easier to use these long-tail keywords and get ranked for them too.

  • Inbound Link Opportunities

The term inbound links refers to links from another website to your own. Research shows that websites with regularly updated blog posts have around 97% more external links. This is other websites referring to the website and blogs and directing traffic to the business. The more inbound links the more trusted you look by Google, which is another way blogging boosts your website’s SEO.

  • Social Media

Google takes social media shares into account when giving out ‘Google SEO points’. Research shows that blog posts are more likely to be shared on social media than we pages. In turn this means that if your business blogs regularly, the blogs are more likely to be shared on social media which means you are more likely to increase the SEO ranking for your busines.

These are just seven ways that blogging boosts your website’s SEO. If you would like to boost the SEO ranking of your website with blog posts, then speak to our team.

You can book a blogging brainstorming session for your business. Alternatively our bloggers in Peterborough can send you some relevant and engaging blog topics if you don’t have your own.