Are you a small business owner looking to gain more brand awareness and visibility of your business online? If you said yes, then this blog post is for you. Often in marketing as a small business, you don’t need to spend hundreds and thousands of pounds. Instead you may need to invest a small amount of time or a small amount of money (if you choose to outsource).
In this blog post we look at how you can gain more business visibility by sharing gems.
While it might seem a little odd to share knowledge, this can actually help your business. You might think that by sharing gems of knowledge you are giving away how you do your job. However, that isn’t the case.
Instead you’re telling people what’s involved in your job. You are showing them that you’re an expert in your field. You’re also explaining how in-depth the job is and why they need to outsource to you.
By giving away little golden nuggets and sharing gems of knowledge, you are showing how much experience and expertise you have. You’re doing it in a way that helps, explains and teaches. You will also find that your gems are entertaining, engaging and interesting for lots of people. This will not only help gain more business visibility, but it will help grow relationships too.
Through sharing nuggets and gems, you are showing yourself as an expert in your field. In turn you are proving your credibility. This credibility is what further enhances that brand trust amongst consumers and your target audience.
When people trust you and your brand, then they’ll buy from you. They’ll also happily recommend you to others.
All you’re doing through sharing business gems is giving people a snippet of what you do. Like a little taster you get from a food stall. If they like what they see, they know where to come back for more. We aren’t suggesting you give away the jewels of your crowns, just a few bits of advice and snippets of knowledge here and there.