Regardless of if you are a start up business, a small to medium enterprise or a multinational company, you will find that blogging is an integral part of your online marketing strategy. In this blog post we hope to be able to explain why blogging for your business is so important;
Increases Your SEO
When you blog you are showing Google you have an active website that is continuously updated with unique, engaging and interesting content that readers will enjoy. You are including keywords to show Google what you want to be found for by your target audience and this will help you rank higher on search engines for your chosen keywords.
Drives Traffic to Your Website
Not only are you gaining more traffic to your website through searches on Google and other search engines, but you will also have blog posts that you can share on social media platforms like Facebook, Twitter and LinkedIn as well as your newsletters which will encourage people to click on the links and this will take them through to your website – therefore driving more traffic to your website from people that are interested in your services or products.
Positioning Your Brand as an Industry Leader
Through blog posts for your business, on your website you will be staying at the forefront of the latest news and market trends, telling your target audience about things that interest them and are important to them. You’ll be sharing this information before anyone else (your competitors), so you will soon become a leader in your industry, while your competitors just follow.
Developing Better Customer Relationships
When you write blog posts for your business you are building up trust and forming a relationship with the reader. You are proving that you know what you are talking about, you are becoming the person they turn to when they need advice or support and you are quickly becoming that ‘trusted friend’ and you will be the first person they consider when they need your services or products.
So what are you waiting for? Get blogging for your business now!