The Manifest recently completed some research that looked at the top small business digital marketing channels. They asked over 300 small businesses about the digital marketing channels they use to promote their business. This research was collated and was put together in a study called The Manifest 2019 Small Business Digital Marketing Survey.
The results for the top small business digital marketing channels can be seen below;
- 73% of small businesses use social media as a digital marketing channel for their business.
- 73% of small businesses use their website as a digital marketing tool for their business.
- 57% of small businesses use email marketing as a strong digital marketing tool for their business.
- 49% of small businesses reported that they use SEO as their small business digital marketing channel.
- 34% of small businesses use video as a digital marketing tool for their business.
- 32% of small businesses reported that they use content marketing as a strong digital marketing tool for their business.
The interesting thing about these top 6 digital marketing channels for small businesses is that some of them go hand in hand.
For example, the videos created by small businesses can be then be shared on social media. The SEO content ticks the content marketing box, can be uploaded to the website and then shared on social media too. This SEO content can then be shared through email marketing too.
Social media links and feeds can be uploaded to the website, which helps boost the audience on social media. The website can be shared on social media too, which directs traffic too.
While lots of people are still worried or frightened about doing videos, we don’t see any reason that you can’t make the most of the other small business digital marketing channels that we have shared and other small businesses are using.
If you need help with digital marketing for your business; call us now. We can manage your digital marketing for you or offer training to help you understand how to do it yourself.
