eBooks enable your business to provide your target audience with content that will benefit your business and the potential client. The eBook will give your target audience a valuable piece of content that will show your expertise and knowledge to the reader. In turn, this will help you build trust with your target audience. This is just one of the reasons that your business need eBooks.
When considering creating an eBook for your business, you need to consider your audience persona. Who are they and what issues do they face? Based on this, you can create an eBook that provides solutions to their issues and challenges.
Research shows that 70% of people would rather learn about new products through content before making a purchase. Could you have an eBook that talks about your newest product before launch? It could include a how to guide, the benefits and the problems it solves.
It’s important that your business eBook doesn’t come across as a sales pitch either. Research shows us that 71% of buyers are put off by content that looks like a sales pitch. Here at Creative Content Company, we always tell our clients to come across as that helpful friend. This helps build trust for your business and the sales will follow.
Think about the format, layout and amount of text in the eBook for your business too. 84% of buyers have admitted that they frequently access business related content on their smartphone. How does the eBook for your business look on a smartphone? Is it still engaging and easy to read?
Does your business need eBooks to engage with your audience and boost your sales? Call our team of copywriters in Peterborough to find out more. We have experience creating eBooks for a wide range of businesses and will happily help you create a eBook that promotes your business in the best possible way.
