Why get someone else to write your blog posts? After all, you know your business better than anyone else. Why shouldn’t you write them? Who knows your business better than you? Surely that makes you the perfect person to write the blogs for your business. Nope! That’s the exact reason why you shouldn’t write your own blog posts. The fact that you know your business better than anyone else is the main reason why you should get someone else to write your blog posts.
If you are writing blog posts for your employees to read, then great, you could be the person to write them. If you’re writing blog posts for your competition to read, again you could be the best blogger for them. However, if you need blogs for the everyday consumer – then you might not be the best person for the job.
Due to the fact that you know your business better than anybody else, means that you might find it hard to write for the general public. Your knowledge of the industry and your business is too deep. This means you may find it tricky to step back with your blogs. Meanwhile, a professional content writer can be the ‘general public’ for you. They will be able to write in a way that the general public will understand.
In addition to this, a professional blog writer will not only be able to write for your target audience, but also Google. They know the words that your target audience wants to see. They also know the words that Google wants to see. This will help direct even more traffic to your website, that you can convert into paying customers. They’ll understand what you do from your blog posts – then see that you really are the expert in your industry when they order from your business.
This is why we recommend that you get someone else to write your blog posts. Here at Creative Content Company, we don’t specialise in one particular industry. This makes us ideal blog writers for any industry – even yours! Check out our testimonials page to see what previous clients have said about us, our skills and our blog writing.