Here at Creative Content Company we spend time working with clients to create great quality content that is not only engaging, but also SEO friendly. But why is it important that websites, website content and blog posts are SEO friendly?

We came across some research from Martech recently and it shows where people click on Google and how many clicks go where. We have decided to share this research with you so you can see how important SEO website content and SEO blog posts are for your business.

Martech showed that 80% of traffic o a website will begin with a search query. This means that your page of content, whether it’s a page on your website or a blog post, needs to answer that query and be clear to Google that the content answers the query.

60% of clicks are generated by the top 3 search results on page one of Google; this is why it is so important to have an SEO friendly website with SEO friendly content so you can be at the top of Google, in the top 3 positions and gain a share of that traffic and those clicks. There are the top 3 organic remember, not the paid ads / sponsored ads slots.

Speaking of organic results, Martech also found that 77% of users of Google will choose organic results over paid search results. Although organic SEO is a much longer process than paid ads, you will save money in the long run, and you could get more results from organic searches too.

While everyone states that being on page 1 of Google is the best place to be, if you in position 10 or lower then you may find it is actually better to be at the top of page 2. Martech found that a search result at the top of page 2 is more productive than a search result at the bottom of page 1. While this is something to keep in mind, you have to go through the bottom of page 1 to reap the rewards at the top!

If you need help with SEO content or SEO friendly blog posts then please contact us directly.