Research by Upland Software predicted that by 2020, 85% of customers managed their relationship without talking to a human being. However, this was a prediction in 2019. Like the rest of us, they did not predict the pandemic. Just think how much this percentage grew while we were all stuck in our homes during lock down.
The digital era is on fire. More and more consumers are using the internet and asking their search engines to find the businesses, services, products and information that they need. This includes looking for videos, case studies, articles, guidance, advice, reviews and more. Online consumers want to find out more information before they make a purchase. This is so they can reassure themselves that they are buying from a ‘real’ company. A company that can be trusted.
This is where blog posts come in really handy. If customers managed their relationship without talking to a human, having a blog on your website is a valuable marketing asset. This is especially the case when customers manage their relationship without speaking to a human. Your ideal customers could put your website address into the search engine. But, if they don’t know you, how can they do this?
Your business blog helps ensure that potential customers find you. Firstly, each new blog post is a new page on your website. The more pages that you have on your website, the more chances you have to rank in search engines like Google.
When you add new pages to your website the website can become cluttered, hard to navigate and even look messy. However, when you add a new blog post, while it is a new page, it stays in one place. You have the header of ‘blog’ then within that all the pages can be found. Check out our blog page for example. From the home page the website is clean, tidy and easy to navigate. Then click on the blogs and you’ll see them all in order there.
The website is tidy, but all the additional pages are there. They are ready to be seen by Google and found by your target audience and potential clients.
If the prediction that in 2020, 85% of customers managed their relationship without talking to a human, just think how valuable a blog is to your business? Especially now when this percentage is likely to have grown with the pandemic and lockdowns.
Blog posts on your website help you get found. They also help you build trust. This is indispensable when generating new customers online.