We have all heard that content is king when it comes to SEO and online marketing. However, what if you can’t come up with content ideas for your website? In theory, you are only limited by your imagination when it comes to content. However, if you have hit the brick wall that some website content writers suffer with, you may need some help with content ideas for your website.
Well, worry not. Help is at hand. In this blog post we share some content ideas for your website. When choosing which ideas will work best, make sure you think about your target audience and what they want to read about.
Behind The Scenes
As we always say here at Creative Content Company, people buy people. Share what is happening behind the scenes so your target audience can really understand you and the people behind your business. This will help create that ‘know, like and trust’ which leads to stronger client relationships and loyal customers.
While topics that are trending will get you a great reach, make sure it is relevant to your target audience. For example, when Tiger King was trending last year we created video content that spoke about how the Tiger King and its popularity grew through social media. We went on to talk about the importance of social media. Discussing how it can really help get your brand out there.
When talking to your audience, engage with them through questions. For example, set up polls on Facebook and LinkedIn. Ask questions about your business or industry. Things like common problems or pain points for example. Then use this research in your blog posts. Share the blog with the people that got involved. Promote the blog on social media too so people can understand the results of the poll as well as how you can help.
While you don’t want every blog to be selling strongly at your audience, it’s a great idea to have special offer blog posts. Don’t make them too frequent, maybe just around seasons or special days for example. This could be what helps the consumer that is sat on the fence thinking about purchasing from you and your business. People want to know what you are selling, so don’t be afraid to talk about it.
Of course, this is nowhere near an exhaustive list of content ideas for your website. However, it should give you some good ideas to get started with. If you need a professional website content writer to help you, just give us a call!