You wouldn’t pay hundreds of pounds to have a stunning leaflet designed and printed, then leave it in a box in the office, would you? The same goes for your website. You may have paid hundreds or even thousands of pounds for your website. But is it getting seen? You could have the best designed, most beautiful website in the world. However, without good SEO, it won’t get seen. In this blog post we look at how blogging improves your SEO. This will help get your website seen by your target audience.
First, let’s look at SEO. SEO stands for Search Engine Optimisation. It is an incredibly important part of any successful digital marketing strategy. A good SEO strategy used to be making title tags and other HTML elements better. However, this is no longer the case.
A strong SEO strategy for your website involved creating original and high-quality content for your website. It also involves listing long-tail keywords. These should be keywords that your audience know and use to find the services or products you offer.
Blogging improves your SEO because it does both these things. Blog posts achieve these two goals.
If you publish new blog posts regularly you have the ability to cover new topics. Through these new topics you can include the keywords your target audience are searching for. These will often be keywords that are not included on existing web pages. It could also be similar keywords that can then be linked back to other pages within your website.
Each time you create a new blog post for your website, you have the opportunity to try out a new keyword and measure its success. This is just one of the ways that blogging improves your SEO. It gives you the chance to measure what works for your business and what your audience are looking for.
Over time, these blog posts will help you gain more visibility for your business and brand online. In turn, this will attract new customers to your website. These could then lead to new customers for your business.
Still not sure how blogging improves your SEO? Contact our team to chat more. If you want to see how blogging improve your SEO for yourself, why not order some blog posts from our bloggers now. They’ll be only too happy to come up with some ideas for you, based on relevant industry keywords.