Blogging frequency has changed over the years. While the more regularly you blog the better the SEO of your website. You do also need to make sure you are posting unique, interesting, relevant blog posts that the visitor to your website wants to read.
Here at the Creative Content Company we are currently uploading new blog posts every other day and have been doing so for a while. This is easier for us that it is for some business owners because blogging comes naturally to us.
We also offer different services which gives us different topics to blog about and the world of marketing and SEO is always changing. This gives us lots to blog about too!
We recently came across a report by orbitmedia.com that looked at the changes in blogging frequency over the years. The report is really interesting and we wanted to share some of these changes with you.
These results are based on businesses that were blogging, as opposed to businesses as a whole;
Blogging Frequency in 2014
- 1% of businesses were blogging more than once a day
- 3% of businesses were blogging daily
- 28% of businesses were blogging 2-6 times a week
- 22% of businesses were blogging weekly
- 20% of businesses were blogging several times a month
- 10% of businesses were blogging once a month
- 3% of businesses were blogging less than once a month
- 14% of businesses were blogging at irregular intervals
Blogging Frequency in 2016
- 3% of businesses were blogging more than once a day
- 2% of businesses were blogging daily
- 21% of businesses were blogging 2-6 times a week
- 23% of businesses were blogging weekly
- 21% of businesses were blogging several times a month
- 14% of businesses were blogging once a month
- 4% of businesses were blogging less than once a month
- 15% of businesses were blogging at irregular intervals
Blogging Frequency in 2018
- 1% of businesses were blogging more than once a day
- 1% of businesses were blogging daily
- 18% of businesses were blogging 2-6 times a week
- 21% of businesses were blogging weekly
- 23% of businesses were blogging several times a month
- 15% of businesses were blogging once a month
- 6% of businesses were blogging less than once a month
- 15% of businesses were blogging at irregular intervals
If you are looking to compete with the big brands online and in search engine rankings, blogging can be a really good way to do this. By blogging even just once a week can put you ahead of a large amount of businesses. In time this will help your SEO and improve the ranking of your website on search engines too.
