When it comes to content on your website, it needs to be original. You need to make sure you are avoiding duplicate content on your website at all times. While you can’t reinvent the wheel, the content and style of content written for your business will not be the same as anyone other business. This is because it is unique to your business, with your language and tone. Even if the story or topic is not original, you can still put your spin on it.

So, you’ve come up with a brilliant blog post idea for your website. You know the keywords you want to include and you’re ready to go. Then you pop on Google and you see that there are loads of other blog posts with this title. Surely now you need to come up with a new blog post idea?


Just because there are lots of other businesses out there that have had the same blog post idea, it doesn’t mean you can’t write a blog post on that title. Don’t let lots of other blogs of the same idea dishearten you. You just need to make sure you include your own take and your voice or tone.

Producing keyword rich content that is relevant to your business will help you rank highly in search words. You just need to make sure you don’t write the same as everyone else. You can use other blog posts for ideas and inspiration. Take notes and bullet points of parts you like from lots of other blog posts. Then put these notes and points together in your own words.

Why Should You Be Avoiding Duplicate Content On Your Website?

Never, ever copy and paste a blog post or website content from another website and use it on your own. This is classed as duplicate content and can seriously damage your website. Google and other search engines can penalise your website so you can’t be found online. The business you took the content from could also sue you.

If you’ve seen a great idea of a blog post, but you’re not sure how to use the idea without copying the content – call us. We can use the blog post as research and create your own blog post for you. Al while avoiding duplicate content on your website.