Research by ‘Influencer Marketing Hub’ reported that 42% of British people are using less cash for purchasing items. In some cases this is perhaps not surprising. With the coronavirus pandemic some shops have been encouraging card payments via tap and pay. There have been an increase in online sales and lots of people just aren’t keen on touching cash that has been touched by other people.
According to a report by Quart, it seems that ATM usage is down too. People are using less money to avoid germs.
Could this be the end of cash in the future, and if so what does this mean for your business?
It means that now is the time you need to present and active online. A static website just isn’t going to cut it. The same goes for a social media presence that was created when the business began but it is rarely updated or posted on.
More and more people are regularly shopping online. Even if you have a high street presence, are people able to purchase from you online. Or, are they even able to find you online to be able to purchase from you?
Type in your business name into a Google search engine. Where does it come up? If you’re not on page one for your business name you are really going to struggle. Remember, this is what people will type into Google if they know your business. If they can’t find you, they may think you have closed or stopped trading. They may then go to another competitor.
Now type in what you sell or do. Think about what people would type into Google if they were looking for a products or service that you sell. Type these things into Google and see where your business is mentioned. Again, if you’re not on page one you could be missing out on a lot of sales.
There is an on-going joke that page 2 of Google is where you go to hide a dead body. This is because the page is rarely visited. If you’re looking on Google for something you will rarely go past the first few search results. It’s the same for your target audience.
With 42% of British people are using less cash and lots more people shopping online, you need to make sure you can be found online. Call us now or book a virtual meeting to discuss your current online presence and how we may be able to help you