SEO content is how you get visitors to your website. Through writing good quality SEO content you will get your website found on search engines. However, content writing and SEO content writing are very different. There are a few things to keep in mind when creating SEO content. This is why we have put together an SEO content writing checklist, which you can see below.
- Know Your Audience
Think about who your audience are and what they want to read about. What are the words they are using to search for your service or product? For example, we are bloggers, but some people refer to us as copy writers and others call us content writers. This is why we use a mixture of terms to ensure our target audience sees and understands our content.
- Primary Keyword
Leading on nicely, there may be more than one keyword you want to be found for. However each piece of SEO content needs to be targeted to one keyword. You can have secondary keywords which are also included. However, there needs to be a main keyword or phrase that your content is targeted too. For example, in this blog post our keyword phrase is ‘SEO content writing checklist’.
- Be Informative
Your audience are not usually reading your blog post for a chat. While you can write your content in an engaging style, it needs to be informative. The reader wants to learn something and get something out of your content. Make sure that your content is informative so the reader doesn’t feel like you’re wasting their time.
- Short Paragraphs
Just as we have done in this blog post, keep your paragraphs short. This makes it easier to read but also easier to skim. A blog made up on shorter paragraphs is more attractive to the eye and is more likely to be read than long bulky paragraphs on a page.
- Call To Action
Every page on your website needs to have a clear call to action. This is where you tell the reader where to go or what to do next. This could be an action to call you, to read another blog, to go to the product page or similar. The call to action helps with your click through rate and enhances the customer journey.
This SEO content writing checklist covers just some of the many things you need to remember when creating SEO content. If you need an SEO content writer to help with your website copy, call us now. We can help you get a better outcome from your website content, and increase your presence online.