If you run a small business, you may know that you should be posting on Facebook. However, you might not know how or what you should be posting. This is where our guide to Facebook for small business will help. Our Facebook management specialists have put together some top tips to help you achieve more for your small business on Facebook.
The best thing you can do is to use the help out there. When you use Meta Business Suite you will see the times that your audience are most likely to be online. Use this as a guide of times that you absolutely should be posting on Facebook for your business. In addition, try posting at other times too. Keep an eye on what is working and what isn’t. Some posts will get more engagement than others and that’s okay. Facebook marketing for small businesses is often about trial and error. This will be the case with the timing of your small business Facebook posts.
When thinking about what to post, keep photos in mind. These are the things that will grab the attention of your audience and stop them scrolling. This is the same for video content as well as photos. Facebook is known as a visual social media platform, so share content that is visual. It doesn’t need to be excellent quality. Instead, it just needs to be real.
Facebook marketing for small businesses isn’t just about posting. You need to share your content too. Share it to local Facebook when there is a relevant audience. In addition, like and comment on other posts too. This will show that you are an active user, not just a bot that posts. When people comment, like or share your posts, interact and engage with them too. This will make your reach go further and your audience see more of your business and brand.
It is definitely a case of quality over quantity. However, consistency is important too. Instead of posting multiple times a day, create great content that your audience will love. This will get them engaging and enjoying your page, instead of feeling like they are being spammed by your brand constantly.
Need help creating posts for Facebook for your business? Call our Facebook posting team now. For just £50 we can post on your Facebook page twice a week. This means that no matter how busy life gets, your Facebook page will stay updated with fresh content.
