Every time you create web copy for your business remember that your website is your shop window to the world, it will be there 24 hours day, 7 days a week whether you are out networking, in the office doing admin, working on projects, off on holiday or even fast asleep. Every word of web copy for your business website needs to count.
When you write web copy you need to make it user-friendly so the reader can enjoy it but it needs to be SEO friendly so Google can find it. It needs to be relevant and engaging with your target audience but you need to include keywords to make sure it can be found via search engines so visitors will be directed to your website.
Writing web copy for your business is a balancing act, you need to make sure the Google bots know what you want to be found for, but you can’t cram the web copy full of keywords either or you’ll be marked as spam and your website will be dropped down the search engines, never to be seen again!
The first thing you want to do when writing business web copy is to think about what your audience want, try not to use too much jargon and buzz words instead make it simple and clear to understand so you don’t turn them off and send them elsewhere.
As tempting as it may be to copy your competitors content this is a definite no-no, not only will it be noticed by your target audience who are shopping around and the competitor but Google will also see it as duplicate content and your website can be severely penalised for this.
Have a think about how you want your web copy to look; you need at least 300 words to help with your SEO but you don’t want one big batch of content so thick about breaking it up into smaller paragraphs or using bullet points and images?
Make sure you proof read your web copy, you don’t want to upload it will spelling and grammatical errors throughout as this will look unprofessional and like you are too lazy to double check the web copy before you put it live on the website.
If you need help with writing web copy for your business then give us a call, we have a team of web copy writers in Peterborough who can write your web copy for you in an engaging, informative and SEO friendly way.