Have you decided you want to start sending email newsletters to your target audience? It’s an exciting decision to make. Email newsletters help you get your name out there and remind your customers of who you are. However, when writing your first email newsletter there are things that you need to consider.
This is what we look at in this blog post. We do this to help ensure that when writing your first email newsletter it’s a success for you and your business.
Firstly, you need to review examples of competing businesses. Check out the newsletters that they are sending and think about if you like them or not. Write down the bits that you like in the newsletter. It’s a good idea to include the bits you don’t like too. This will help you get a great idea together for your newsletter.
You also need to think about the sort of newsletter you want to send. In addition, you need to consider how frequently you will send the newsletter. You want to send email newsletters frequently enough, so you stay at the forefront of your target audience’s mind. However, you don’t want to send so many emails that they want to unsubscribe.
Our general rule of thumb is to follow the 90 / 10 rule for email newsletters. Your first email newsletter that you send needs to be around 90% educational. This should be content that helps your audience. The final 10% of the newsletter should be promotional. This could be a special offer, a sales message or similar. Creating an email like this will make it appealing and make the reader want to stay subscribing as it’s a worthwhile newsletter.
While you will have customers and potential clients that you want to add to your mailing list, you will want to grow your subscribers. A good way of doing this is having a page of web content about being a subscriber. You should include the expectations of your newsletter. For example, state how often it will be sent, what it will include and why people should subscribe.
It may be tempting to have loads of ‘call to actions’, but these could be detrimental. Instead. We recommend choosing one call to action and putting all the focus on that. This will help to result in more sales and interest from your email newsletters.
Need help creating the design of your newsletter, or the content for the newsletter? Contact our newsletter creation team in Peterborough now.