Programmatic SEO has really grown within businesses in recent years. It is an SEO strategy where automation is used to publish a large amount of website pages. These are designed to rank in search engines for multiple keywords.

Generally speaking, a template is created for each new page needed on the website. Data is then scraped from the internet and used as the content on your website. While this is a quick way to gain new pages on your website – does it really work? Does it achieve the goals you have set out for your business?

Programmatic SEO is great for businesses that need lots of web pages for different and very specific keywords. For example, an estate agent looking to promote houses in different areas or a website selling multiple products. There are lots of benefits to Programmatic SEO, but you need to be careful with it and make it personalised to your business with your brand voice.

What Are the Benefits of Programmatic SEO For a Small Business?

I believe that the top 3 benefits are Speed, Ease and Growth.

  • Speed: You can add a new page with Programmatic SEO and fill it with content very quickly.
  • Ease: Once you have the template created, it is easy to add new pages for new areas or for new services / products.
  • Growth: The extra pages on your website enable your business to grow in the areas, sectors or industries that you choose.

However, as with everything on Google – you need to make sure the content is still of use and benefit to the reader. If not, Google could penalise your website for ‘spam content’.

This is why we recommend that you use AI and online research as a guideline. Based on this, create the content that is right for your business. Being real and personable is what will make your business stand out.

It is important to be careful with how many pages you upload at a time. Too many new pages at one time and it could look spammy to the Google bots. We would recommend 1 or 2 new pages of website content a week. This is a steady growth for your website and something Google will praise you for.

Need help using programmatic SEO for your small business? Speak to our SEO content writers in Peterborough now. We would be only too happy to help you achieve more for your small business online.