We have come across some research recently that clearly shows us, once more, just how important social media is for a business and in this blog post we would like to share this research with you as we think it will help business owners realise that it really is worth being on social media for your business;
- 64% of B2B businesses have rated social media as the second most important factor when searching for a company to do business with; strong website content was rated the most important factor with 82% of the votes. (Luckily for business owners who are short on time, these are both services that we can offer here at Creative Content Company).
- 75% of B2B buyers from across the world expect to use social media in future purchasing processes; meanwhile one third of all global B2B buyers are already using social media to engage with their vendors. Could you be a vendor for one of these companies and you are missing out by not having a social media presence for your business.
- 77% of buyers from B2B businesses have confirmed that they are more likely to purchase from a company whose CEO has an active social media account. Again this fits with what we are always saying about people using social media because they are nosey an backs up the importance of an about us page or meet the team page on your website because people want to know who they are buying from. This is why it is so important to be real on when promoting your business on social media and not come across as a robot; people buy from people.
We feel that social media is an essential and cost-effective marketing channel and we highly recommend that businesses do use social media to promote themselves, but we also know it can be tricky to know what to post, hard to find the time to post and difficult to be consistent on social media.
This is why we share numerous blog posts of hints, tips, guides and ideas to help businesses when they are using social media and we also offer a selection of affordable services to help businesses achieve more on social media such as social media ideas, social media reviews, social media training and social media management.