Think about where you do your online marketing. Maybe you have some videos on TikTok? Perhaps you post on LinkedIn and have built up an audience there? Do you have some paid ads on Facebook too? You might have some adverts on other websites? Maybe some guest posts on other business websites too? In which case you might find it strange that we say that your business blog is your most stable online marketing asset. That’s what we explain in this blog post.
Having a business blog that is regularly updated is hugely important for your business presence online. This is because you are in control of it.
When you post on LinkedIn you can choose the people that you connect with, and those that you don’t want to connect with. However, do you know you are reaching everyone that could be a customer for your business. But, more important… what would happen if LinkedIn stopped. If tomorrow there was no LinkedIn, where would that leave the relationships that you have built?
You’ve got great content on TikTok, it’s getting great levels of engagement and loads of interaction too. You haven’t had any sales through it yet, but you know they will be coming soon. Then, suddenly your views drop from thousands to single digits. TikTok have decided they don’t like your content. Where does that leave your business?
Maybe you have spent a small fortune on Facebook paid ads. They are doing really well, and you are getting great results from them. But for some reason, Facebook becomes a paid service or gets shut down? All the adverts you had have stopped and your audience on Facebook are no longer seeing them. How does this affect your business?
Perhaps you have an advert on websites of businesses within your industry? Or you have built strong working relationships with partner businesses. You have a guest post on their website and have had lots of traffic to your website from it. But then the business is sold on, and the new owners don’t want other businesses advertised on their website. What does this mean for your business?
This is why your business blog is your most stable online marketing asset. It is something you have control over. It won’t be shut down when you wake up in the morning. In addition, it is the place where people can find out the most about your business and what you do. Your business blog is your most stable online marketing asset because it is yours.
Need help creating blog content for your most stable marketing asset? Call our bloggers now.
