I’d like to start this blog post by saying something I used to say a LOT when teaching business studies in Peterborough Prison. It’s also something I say a lot to new business owners. People buy people. If you were going to buy your dream car and it was exactly the same car, same spec and same price as two car garages you went to – which one would you buy? It’s down to the salesperson. The person that is selling you the car is what you are really buying. This is why YOU need to be in your blog posts.

No matter what industry or business sector you are in, you will have competition. What makes you different from the competition is ‘you’. You and the other business can sell the same things at the same price. However, what the other company cannot do is match you. There is only one of ‘you’ in the world and that’s what makes your business different from all the others out there.

You need to be YOU in your blog posts because this shows your target audience who you are. These blog posts will show the real you and help you stand out. In turn, these blog posts will help you stand out from the crowd but also help build engagement. The more engagement you build, the easier a relationship with your target audience is to build too. A stronger business relationship leads to a more loyal customer for your business. Someone that continues to buy from you, recommends you to others and begins to almost do your marketing for you.

There are lots of different ways that you can be you in your blog posts. You could talk about your journey or why you started your business. Why not talk about charity work you do or how you are involved in your local community. Share your point of views on latest news and magazine articles in your blog post too.

If you need help, being you in your blog posts, call our team. Just because it’s about ‘you’ it doesn’t mean that the writing of these blog posts can’t be outsourced. Our Peterborough blog posts writers can talk to you about how this might be possible.