If you have been considering blogging or you have an outdated blog post, this is the blog for you. In this blog we look at why having no blog is better than having a few blogs.
Here at Creative Content Company, our bloggers want to help businesses achieve more online. We won’t charge you for services that you don’t need. One example of this is blog posts. It really is the case that no blog is better than a few blogs.
As a minimum, you should upload one new blog post a month. That said, the more, good quality blog posts you can upload consistently the better. They will work faster at gaining SEO traction. If you want a one-off blog post with no plans of keeping your blog updated, we will encourage you to save your money. A one-off blog post here and there won’t help you grow your business. In fact, it can even do your business more harm than good.
When your target audience and potential customers view your website, they will visit your blog page if you have one. If you last uploaded a blog post a year or two ago, they will wonder if you are still in business. This isn’t a great first impression for your business. The last thing you want is your potential customers thinking that your business is closed.
We shared an example of this recently. The last blog post that a company had on their blogs was when the queen died. This is obviously out of date. It shows that the organization may no longer be in business. It could also portray that the organization aren’t on top of things. Is that the impression you want to give your target audience?
If you would like monthly blog posts, we are happy to help. If you want less than that, we will probably recommend you spend your marketing budget elsewhere. However, we will make sure you know that it takes time for blogs to get you found on Google and other search engines. The fewer blog posts you have, the longer it can take you to get found.
Want to know more about how a few more blogs could help your business achieve more online? Call our Peterborough blog writers now. We will happily brainstorm blog post titles with you and put a blogging schedule together to suit your business and your marketing budget.
