Did you know that email marketing is still one of the most effective marketing tools? It offers incredible results for engaging with customers and driving conversions. In addition, email marketing provides valuable insights to the success of an email marketing campaign and how effective it has been. It shows open rates, click through rates and the overall ROI of the email too. This is vital information for the success of an ongoing email marketing campaign.
If you’re not sure about the importance of personalisation, timing and compelling content in your newsletters – these stats will make you think otherwise.
So, let’s look at the real numbers behind why email marketing is still one of the most effective marketing tools for businesses. If you like what you see, why not speak to our team about creating email newsletters for your business and audience? Our newsletter creation services are easy to manage and affordable too.
Research from Mailmunch found that the click-through rates for email marketing far surpass those of X (formerly Twitter) and Facebook by between 50 and 100 times. In fact, email marketing is seen as so effective that 44% of CMOs consider it to be essential. They therefore allocate 8% of their marketing budget to it. This is what was found in research by Gartner.
It is sometimes worth taking a little more time to customise your emails to your target audience too. Aberdeen Group completed some research that found customised emails result in a 14% increase in click-through rate. In addition, customised email marketing also found a 10% boost in conversions.
Zero Bounce completed some research on email marketing and found that 88% of email users check their inboxes multiple times a day. This is why it is important to ensure your email gets seen and read. Research by Katey Charles found that 50% of people will delete an email if it is not mobile-optimised.
There are clear signs that email marketing works for B2B companies. In fact, 73% of B2B marketers use an email newsletter as a part of their content marketing strategy. This was shown in the research by the CMI.
It’s possible to get sales directly from your email marketing. CM Group completed some research that found 52% of consumers made a purchase directly from an email in 2023. If you are looking to win back sales, we would definitely recommend an abandoned cart email strategy. This will help with these extra sales.
Finally, 59% of consumers say that marketing emails influence their purchase decisions. This was found in research by Sale Cycle. So, in theory over half your audience are asking for marketing emails to encourage them to buy from you. What are you waiting for?
