Blogs are becoming known as old-school. This is because they have been around for so long, in terms of digital and online marketing. However, the only reason that they are still around now is because they work. If blogs didn’t work as part of a content marketing strategy, businesses and marketers wouldn’t still be using them. This is why we believe blogs shouldn’t be sniffed at.
Blogs are a great way of supporting SEO for your business. They provide your target audience with vital insights and information about your business. Your blogs engage with your target audience and help build relationships for your brand. In this blog post we look at just some of the many reasons that blogs shouldn’t be sniffed at when it comes to marketing your business.
So, what are the reasons that we believe blogs shouldn’t be sniffed at?
Research shows that on average, companies with blogs produce 67% more leads a month than their competition without blog posts. How much would 67% more leads help your business grow and develop?
When it comes to business-to-business customers, also known as B2B, it is reported that 46% of them read between 3 and 5 blog posts before they talk to the business about placing an order. This is because business owners want to get to know the company, they are looking to spend money with. Your blog posts tell the reader about you, your business, your values and more. The blog posts help you come across as that helpful friend, instead of a sleezy salesperson.
Just because you have written a blog and shared it once, it doesn’t mean you can’t use it again. In fact, research shows that 60% of marketers will reuse blog content between 2 and 5 times. This goes to show how much you can get out of one blog post. You could update it or add changes to it. In addition, you can share it in newsletters, in local magazines or on social media.
So, have we bought you round to our way of thinking? Do you also believe that perhaps blogs shouldn’t be sniffed at? If so, why not speak to our blog writers in Peterborough to create blogs for your business.