Did you know that the CMI institute reported case studies are the most effective type of content to not only gain leads for your business, but also reduce the sales cycle time too? That’s why case studies are such a big deal.
In simple terms – case studies get your clients to say ‘Yes’ to working with you sooner. Wouldn’t that be great for your business?
It is reported that 94% of consumers check online reviews before making a purchase. A case study is literally a more detailed version of a case study. This is why case studies are such a big deal. Your consumer wants to see them to help them make their buying decision.
You can shout out to the world, from your rooftop or on your social media, how awesome you are. But if your consumers don’t have confidence in you, you’ll be wasting your time. Consumers nowadays want that cold hard proof that the business they are about to spend their hard-earned cash on is awesome. They want to buy from a business they can trust and rely on. Consumer want to spend money with a business that other people love.
The cold hard proof that these consumers want to see is from your happy customers. Case studies show your consumers what you do, who you do it for, how you do it and the results. Ending your case study with a customer testimonial is a great way of sealing the deal and giving the consumer exactly what they want.
Trust is the least tangible asset in your toolbox. However, trust is also the most important asset in your toolbox. Your case studies build trust with your consumer and help them say ‘Yes’ to buying from your business, sooner!
Our case study writers in Peterborough can create great quality case studies for your business that will make you a big deal. We can get the details for the case studies from you. Alternatively, we can speak to your customer directly to put the cast study together.
Call our copy writers now to see how we can help you.