In a previous blog post we spoke about what call to actions are and how they can be used. In this blog we thought we would go one step further. Below we talk about not just how you can use call to actions, but where you can use them to help your business.
Call to actions can be used in your marketing campaigns to ensure they are successful. They can be used across your website, social media platforms and online presence to target audience visits. These work as a powerful marketing tool. They will help increase traffic to your website and sales for your business.
There are four main places that you can put a call to action. We have shared these below for you.
- Your Website
It is important that you have call to actions throughout your website. These should be easily seen by visitors to your website. They can be placed on various pages such as the home page, services pages and each blog post too. This will visitors to your website ample opportunity to purchase from your business. If you don’t blog, then speak to our Peterborough bloggers. Blogging will help drive more traffic to your website. This extra traffic to your website could lead to more sales for your business.
- Your Email Newsletters
If you send out weekly, monthly or quarterly email newsletters to your contact list, make sure you include call to actions. These should be placed in the body of the email, so they are easy to take action for the reader. Placing it at the bottom could mean it gets missed. It also needs to stand out, so it isn’t scrolled past in error.
- Social Media Platforms
You can use CTAs in your generic and sales posts on social media platforms. Check out your Facebook page for the CTA options on the landing page too. If you do sponsored ads on social media platforms you will be able to include call to actions in these as well. Make them clear but engaging and not pushy. This will encourage more people to click them.
- Google Ads
If you do Google Ads and paid ads, then you can use call to actions there too. People will search for your business, product or service and your business will come up. Having a clear call to action will make it easier for you to be contacted by the potential customer. A click to call button will work really well, especially when the user is using their mobile. They can just click the button and call you straight away.
Need call to actions created for your website pages, blogs or social media posts? Call our team of content writers in Peterborough. We will be only too happy to help.