When Should I Post On The LinkedIn Company Page?

Before we look at when to post on the LinkedIn company page, perhaps we should look at if you should post on LinkedIn? LinkedIn isn’t the right platform for everybody. While your target audience, human beings, may be on LinkedIn, this may not be the best platform to engage with them. For example, if you sell dresses for nights out, your audience may be there, but not in the right zone. Instead, they are on LinkedIn for work.

If you have a B2B business, then LinkedIn could be the best place for you to post for your business. By B2B, we mean a business that sells to a business, not a consumer. Things like business coaching, car leasing, computers, printers, social media services and other products and services that business owners need are ideal for LinkedIn.

So, if LinkedIn is the right place for your business and your audience, when should you post on your LinkedIn company page? That’s what we look at in this blog post.

Research finds that there are the best days to post on your LinkedIn company page. These are Tuesdays, Wednesdays and Thursdays. Time wise, you should be posting between 10am and 12noon on Tuesdays and Wednesdays. Posts around 10am on Thursdays will also gain good engagement for your online presence. The worst days to post on LinkedIn company pages are over the weekend on Saturday and Sundays.

However, it is important to note, this research was done on different people as a whole. The results may be very different for your business, industry and audience. This is why it comes down to trial and error.

Here at Creative Content Company, we use AI to show us when our clients should post on different social media platforms. The data we get is gained through looking at the business, the industry, the audience and the social media platform.

Do you need help understanding when you should post on your LinkedIn company page? Speak to our LinkedIn marketing team now. They will help you see what to post, but also recommend what you should be posting too. Our social media posters can even manage your online presence on LinkedIn for you.