It’s really important to have a good social media tone of voice. Your social media tone of voice is about what you say, how you say it and also how you respond. What is your social media tone of voice?
Here at Creative Content Company we have perfected our tone of voice over the years. We try to come across as that helpful friend. We share tips, advice and guidance with our audience. On top of that, we share fun things. This could be a funny joke, comical social media fails by a brand or a silly video from TikTok.
As a business we want to come across as friendly, knowledgeable and approachable. This is why that is the style of our social media tone of voice. Now for yours.
To come up with and create your tone of voice for social media, you need to think about how you would like your customers to talk about your business. If a follower on social media was asked about your business, what would you like them to say? Think about the personality of the audience you want to reach. Make sure you reflect this personality and engage with this personality through your posts on social media.
Spend some time defining how you engage with your audience and communicate your message. While you will get some ‘SEO points’ for being active on social media, don’t forget that you are writing for your target audience. The content you are creating is for people to read and engage with, not just for the Google robots.
There are lots of different social media tones you may want to consider, but it’s really about your brand. How you talk in business is how you need to talk on social media. It’s your brand voice. You need to stay consistent to your brand and tone. Think about how you talk in meetings and use this tone on your social media posts.
Don’t forget to remind your audience of who you are and what you do. Every now and again slip in a call to action that reminds your audience that you’re a business and this is where they can purchase from you.
If you need help getting your tone right for social media, drop us a line. We are always happy to help businesses achieve more online.