Have you seen everyone blogging and you’re not sure why? Perhaps people have been telling you to blog for your business but you’re not sure the point of a blog post? Honestly – while you might think you are, you’re not alone. Lots of people aren’t aware of the point of a blog. Some people don’t write blogs because they’re not sure why. Others blog because they are told to.

So, what is the point of a blog?

A blog post is an article that goes on your website. It’s normally between 300 and 600 words. However, it is possible to have longer blog posts. That’s a whole new blog post topic though. It doesn’t matter how long your blog post is, because the point of it is still the same.

The point of a blog post is to promote your business. Blog posts help to achieve more for your business online. They boost the SEO of your website. You gain loads of snippets of content for your social media from blog posts too.

Blog posts are also a great way to build trust and authority for your business. Through your blog posts you are portraying yourself as an industry expert. If your audience have any questions, then they can turn to you. If they need to purchase the product or service your business provides, it’s you they will go to. Your blogs have shown them that you know what you are talking about. Your target customer trusts you and is happy to purchase from you.

By regularly updating your website with new blog posts, you are also boosting the SEO of your website. This is another reason that business owners choose to blog. They want their business and business offerings to be found on Google. If customers are searching for the services or products your business sells, your blog posts will help you get found for this.

There are lots of reasons that people blog for their businesses. If you’re not sure of the point of blogging for your business, call our team. Our blog writers in Peterborough will help you understand the point of creating blog posts. They can even create and upload these blog posts for you too.