We came across some research by a marketing company recently; they asked companies about the current marketing they do online and what they plan to do going forward. Looking at platforms such as YouTube, Facebook, Twitter, Linkedin and Blogging and this is what they found;
77% of the companies surveyed said they wanted to increase their usage of YouTube and do more on the platform, 1% want to use the platform the same amount as they currently do, 12% want to decrease the amount they use this platform and 10% do not currently use YouTube nor do they plan to use the platform to promote their business in the future.
75% of companies surveyed said they want to increase their usage of Facebook and do more on the platform, 1% are happy to continue using the platform as they do, 15% will decrease the amount they use Facebook for business and 9% do not use this platform nor do they want to going forward.
75% of all the companies surveyed use blogs and have found blogging useful so will increase the amount of blogs they produce, 1% are happy with the amount of blogs they create and will continue a that amount, 15% will decrease the amount of blog posts they create and 9% do not use blog posts to promote their business and will not do so going forward.
73% of companies surveyed use Twitter and will increase how much and how often they post on the platform, 2% will use the platform the same amount as they currently do, 20% will decreases the amount of time and money they spend on Twitter and 5% will no longer use Twitter to promote business.
61% of businesses surveyed have said they will use Linkedin to advertise business more, 1% said they will use the platform in the same way they currently are, 26% said they will use the platform less and 12% will not use Linkedin as a platform to advertise or promote their business or themselves.
While this research shows us where businesses are advertising and where they will be spending more time, it can help you see gaps for more business promotion and places where your competition may be, but you are not.