As many of you will know, here at Creative Content Company we are always encouraging businesses to post regular blog posts and news articles onto their website, but what does posting regular blog posts actually achieve for businesses and their websites. In this blog post we will answer exactly that;
Posting regular blog posts and news articles is a powerful way of increasing the visibility and awareness of your business. The internet is a very crowded market, full of competitors; by creating fresh and topical content for your website you will keep your business in the forefront of your customers’ minds, but most importantly it will keep you ahead of your competition.
You will also find that posting regular, engaging, unique and original articles to your business website is an extremely important, and somewhat essential, part of an SEO (Search Engine Optimisation) strategy.
By uploading regular blog posts, relevant articles and related news links on your website can achieve the following for your website and your business;
- You can encourage more organic traffic to your website by sharing links to the blogs and articles on social media, which will then direct your connections on social media back to your website.
- You can gain returning visitors to your website as visitors will be interested in what you have to say and they will see that your website is regularly updated so it’s worth coming back to see more. This will also help you retain the customers’ interest in your business and your website.
- You will also increase the perceived authority of you, your business and your website because it is regularly updated. Through regularly posting on your website with informative content you are making yourself an expert in the industry and a business to be looked up to.
- You will also be able to drive through your website by sharing news and content about special offers, new products or services and promotions within your business.
The best thing you can achieve by posting regular blogs on your website is that it can all be done at a fraction of the cost of more traditional marketing methods and advertising strategies.