Knowing what to post on social media is often the biggest challenge that business owners face. Many business owners are aware that they need to be on social media, but they don’t know what to post. So, in this blog post we talk about what type of content is best for social media.
Here at Creative Content Company, we help businesses with their social media. We offer social media posting. This is where we post on social media platforms for the businesses. We also offer social media training. This gives our clients the opportunity to learn social media and what they should be posting to promote their business.
We came across some really interesting research recently. It was created by SproutSocial. They looked at what type of content is best for social media. This was done through a survey with content marketers. The results of the survey are as follows.
The Type of Content Which Is Best For Social Media.
- 54% of content marketers believe video is the most valuable content for social media.
- Further to this, 53% of content marketers felt that images were the best content for social media.
- Meanwhile, 30% of content marketers believe that text-based posts are the best content for social media for businesses.
- 26% of content marketers said that stories were there most valuable content for social media goals.
- Finally, 25% of content marketers felt that live video was the best style of content for social media for businesses.
As you can see, there are lots of different types of content that you can create for social media. Some of these types of content we can help you with. Such as images, stories and text-based posts, for example. However, when it comes to videos you need to be able to do these yourselves. But we are here for you to talk through ideas and get you started.