There is no getting around it, small businesses are investing their time and money into social media. This means that your competitors are on social media. If you’re not investing your time or money on social media – then they could be picking up all your potential customers on these platforms.
But what social media platforms should you be promoting your business on? By understanding the social media platforms small businesses are investing in, you can see where your business needs to invest in too.
Visual Objects asked what social media platforms small businesses are investing in back in 2019 and this is what they found. The research was collecting from over 300 small business owners that use social media on a regular basis.
- 63% of small business owners will invest more time and money into Facebook.
- 36% of small business owners will invest more time and money into YouTube.
- 28% of small business owners will invest more time and money into Instagram.
- 23% of small business owners will invest more time and money into Twitter.
- 18% of small business owners will invest more time and money into LinkedIn.
- 10% of small business owners will invest more time and money into Pinterest.
We have seen a real growth in clients moving to Facebook for their social media marketing. Some businesses are even moving away from other social media platforms and just sticking with Facebook as their main social media platform.
At the beginning of this year we chose to focus more on our YouTube channel as we could see a growth in popularity and users on this platform. Videos are a great way to promote your business. However, it also falls into the category of ‘People Buy People’. By creating a video of you, you are showing your face and your personality. Suddenly, your business is real and has a great personality.
If you need help choosing what social media platform your small business should invest in, call our team. We will happily chat through your business and which social media will work best for you.
