What is your content strategy and why is it important? You may have heard the phrase ‘Content is King’. Here at Creative Content Company we use the phrase a lot. But, do you really know what it means?
Content is King refers to the huge importance of having good quality content on your website. This content should represent your brand and help your website rank will on search engines. Your content strategy is a huge part of your SEO campaign. It’s something that you definitely shouldn’t neglect.
So, lets have a look at your content strategy.
The content strategy for your brand should encompass any tangible media that is created by or for your business. This includes things like written content, visual content and downloadable content. Any web pages, blog posts, infographics, videos and white papers all need to be considered as part of your content strategy.
Think of your content strategy as the customer-facing part of your SEO campaign. It is this content that demonstrates what your brand is. It will also show readers why your local business is knowledgeable and reputable. Your content is showing you and your business as an authoritative force in your industry.
When putting a content strategy together for your business you need to think about the problems your target audience have. Then, you need to consider the type of content you create that shows how you fix these problems. Your content also needs to show how and why you are different to the competition. Consider the formats of content you are using and how these will appeal to your audience too.
When you have put together a plan of the content you will create for your business, you need to think about where you will put it. Consider which channels your audience are on and where you want them to see your content. This could be your website, blog or social media profiles for example.
There is a lot to consider when creating a content strategy for your business. If you are looking for a trusted content creation company to turn to for advice and guidance, give us a call.
We would be happy to discuss your content and marketing strategies to help you achieve more for your business online.