Email newsletters are a great marketing tool for so many businesses. More so at times like this, when some marketing tools are lost during lockdown. But what is so great about email newsletters?
Here at Creative Content Company we send monthly email newsletters that are generic in form and go out to over 1,000 people every month. These are people we have met through networking, past and present clients and people that have subscribed through the website. We send a monthly newsletter full of tips and advice. Included is an update on what we are doing. There may be a link to an upcoming event too. We will always include a cheeky special offer too – which is only available to people that get our newsletter.
Newsletters really work for us. But when we recommend them to other business owners, they ask us what is so great about email newsletters. So, we thought we would answer that question in this blog post.
What Is So Great About Email Newsletters
- Through email newsletters you can stay in touch with your clients on a regular basis.
- Email newsletter subscriber lists give you the opportunity to capture email addresses of potential clients that visit your website.
- You can keep in contact with people you meet at networking events or business exhibitions.
- You’ve got a platform where you share information about your products and services or promote new services and products too.
- An email newsletter enables you to boost sales for your business when you include a special offer or deal, for subscribers only.
- They give you a regularly scheduled marketing moment which gives you the opportunity to ‘touch’ your prospects frequently and consistently – but in an engaging and friendly way.
- Email newsletters can help get the phone ringing so you can stay busy.
If you have been thinking about starting an email newsletter for a while, now is the time. It’s a great way to keep in touch with your audience, boost brand awareness and increase sales. An email newsletter helps you to remind everyone who you are, what you and that you are still here.
So, that’s what we think is so great about email newsletters – what do you think?