What is LLM SEO and How Can I Use It in My Business?

You may have come across the term LLM SEO and are wondering what it means? It means Large Language Model Optimisation. In more simple terms, it is how content is structured to be easily understood by AI tools such as ChatGPT and other popular AI tools. The better your content is created and structured, the easier it is for these AI tools to direct traffic (potential customers) to your business. So now you know what LLM SEO is, how can you use it in your business?

The best advice I can give when it comes to LLM SEO for your business, is think about what your target audience are looking for. Think about the words they will use and the questions they have. Basing your content on this will help.

For example, if I was looking to buy a wheelbarrow, I wouldn’t type wheelbarrow into AI. Instead, I would say “Where Can I Find A 100l Metal Wheelbarrow?”. This is because I know what I want and how I will use it. I just don’t know where to buy it. To be directed to your website to purchase the wheelbarrow from you, you would need to have content targeted to this question and the exact product.

A great way of creating specific landing pages for this is with blog posts. Think about the questions people will ask. Also think about the most popular products you sell. Use these as your blog post titles, but in the way that your target audience would write them.

You need to think about the words your target audience use to find your services too, not just what you think you do. For example, here at Creative Content Company our writers are known as a selection of different things. We are known as content writers, copy writers, bloggers, blog writers, ghost writers, SEO content writers, SEO writers and more. These are all versions of the same thing. But it means that we need to use all versions in our SEO content. This is how the AI programs will find us.

Think about the different terms your target audience use for your services and products. Based on this, create content, blogs and landing pages for each of these different terms. This will help you get found by the AI tools. It will help them direct your target audience to you too.

LLM SEO is working towards being ‘real’ for ‘real people’. Think about what real people want, and how you can give it to them as a real business.

Need help using LLM SEO in your business? Call our content writers (or whatever you call us) now. We will happily recommend some blog post titles for you. We can then create the blogs for you. We’ll include all the SEO keywords you need to get found through LLM SEO and AI tools.