Since just over 6 years ago when Creative Content Company began, our ideal blog post length has always been 300-600 words. It’s not a number that we plucked out of the air. It is a number we were taught by a blogging expert during blog training.
We went on to work for a media company in Peterborough. The ideal blog post length there was also 300-600 words. On leaving that company to set up Creative Content Company, more research was done. Again, it was seen that 300-600 words was the ideal length for a blog post.
Over the years we have kept checking SEO experts’ blogs and research from digital agency and the ideal blog post length has stayed the same. It is still between 300-600 words. There does seem to be more talk about blog posts of up to 1,000 words. However research by Hook Agency that looked at content marketing, how it was received by consumers and Google looked at an ideal blog post length.
This is what their research found;
- 40% of marketers believe that the length of a blog post should be 500-700 words.
- 28% of marketers believe that the ideal length of a blog post should be 200-500 words.
- 15% of marketers believe that the ideal length of a blog post should be 700-1,000 words.
- 9% of marketers believe that the ideal length of a blog post should be 1,001-1,500 words.
- Finally, 8% of marketers believe that the ideal length of a blog post should be 1,500-2,000 words.
However, we think it is important to add that there is no point in writing words for the sake of it. We write blogs in a natural way to ensure all the information that is needed by the reader is included in the blog post. If a blog post naturally comes to 350 words then we will stop there. Yet, if we are still typing and it naturally comes to an end at 500 words that is fine too.
That said if we are writing a blog post and we are at 1,000 words, for example, then we will look at splitting the blog post. Personally it can be found that longer blog posts become boring and we stop reading. A great idea for splitting a blog post is making it into a series of blog posts. These can internally link to each other to improve the user experience and customer journey on your website.
If you are uploading or writing longer blog post think about how to break them up. This could be with images, numbers and bullet points or sub-headings for example.
If you would like to know the price of a 300-60 word blog post, check out the website. If you are desperate for a 1,000 word blog post, just double that price and you’ll know what to expect cost wise.
Just as heads up, to save you counting – this blog post is 496 words.