What Do Interactions On Your Social Media Posts Do For Your Business?

When you see people interacting with your post, they are showing interest in your brand and business, and what you do. Likes and views are nice. It means people are seeing what you do and they like what they see. However, comments, saves and clicks are stronger suggestions that they like what they have seen. It shows that a person may be moving from just browsing or scrolling, to being ready to make a purchase for you and your business.

For example, if someone comments on your post in social media they are opening the door to a conversation with you. It’s important that you don’t miss this opportunity. If they put a simple question in your comments, this could be your chance to give them a demo, send them a direct message, DM, or for them to make a purchase.

When someone shares your social media post it expands your business and brand into a new network. It shows more people your brand. These may be people that have never come across your brand before, but they could be your perfect customer.

If a person clicks through from your link they will go to your website or landing page. This helps drive traffic to your website. Once they are on your website, they can find out more about you, your business, brand and what you do. In turn, this helps to create measurable conversion opportunities for you, via your website.

The stats back this up too. Research from TikTok in 2024 shows that 43.8% of users became buyers after discovering a product on the platform. The research also shows that 70% of people that follow brands on social media have plans to purchase from them in the future. LinkedIn shows similar results for B2B marketing too. The research found that content that earns higher engagement rates will tend to drive more leads. This is because it helps to build authority and trust. This takes place before the conversation around sales even begins.

We would recommend that you look for ways to engage with your audience. A consumer clicking or commenting on your social media posts could become a loyal customer overnight. Need help turning your target audience into paying customers on social media? Call our social media marketers now to find out more.