Want To Get People Chatting In Your Blog Posts Or Social Media Post Comments?

Posting on social media and getting no responses can feel disheartening. It’s like shouting into a black hole. You feel lonely and like you are wasting your time. This is one of the many reasons that small businesses come to us for their social media posting. They know it is important to stay on social media. However, the feeling of talking to yourself can start to get you down. So, we can step in. We know the tricks to get people talking, and if people don’t comment or ignore us – we are used to talking to ourselves in ‘real life’ anyway!

So how can you get people chatting on your blog posts or in your social media post comments? There is no guarantee that people will. Just because people don’t comment, it doesn’t mean that your posts aren’t working. They are still being seen by your target audience. In addition, the bots are seeing the posts too. This means that it will help with your brand awareness and SEO.

However, a few small changes to what you post can make all the difference. It’s easy to add a simple call to action. But let’s take it a step further. By asking questions that readers want to answer, you can get people chatting on your blog posts and in your social media comments.

Remember being taught open ended questions at school? You need to do this. Don’t ask questions that need a yes or no response. Instead, ask questions that make your audience think and want to respond. As a basic example, changing “did you like this post” to “what did you find most surprising about these facts?”. It gets people thinking and responding.

You can use your call to actions to encourage friendly and lively debates too. There are people out there that love sharing their own opinions. Reel them in with these questions. Something like, which of these cars do you think offers the best value for money, what industry trend are you bored of or where can you get the best burger in the local area? It needs to be specific to your business and the post, but you get the idea.

The next tip is a simple one, but one that is often missed. When you reply to people chatting on your blog posts or social media post comments, tag them. This means they will be notified that you have responded. In turn, they will come back to the post to respond. The conversation will also feel more personal to them. This helps build trust for your business and brand.

It’s easy to reply with a ‘thanks for sharing’ or ‘thanks for your comments’. However, this stops the conversation. Instead of replying with an emoji or one of these simple responses, why not continue with the conversation. Continuing from our earlier example, “Oooohhh interesting take on your favourite burger, I haven’t been there before, what do you recommend I order?”.

The more comments you get the better your algorithms. This means that your content will reach more people as social media platforms and search engine sites will see your content as valuable. Having people chatting on your blog posts and in the social media post comments will give you a nice little boost to your brand awareness, your reach and your search engine ranking.