Want To Get More For Your Small Business On LinkedIn?

If you are looking to get more from your small business on LinkedIn, then this is the blog post for you. Here our LinkedIn specialists share their top tips of what and how to post on LinkedIn so you can get more for your small business on this social media platform.

But is LinkedIn where your small business should be? Different social media platforms work better for different businesses and industries. You don’t need to be on all the social media platforms. Instead, you just need to find the right social media for your business. This should be the social media platform where your target audience are.

61 million of the users of LinkedIn are executives. Meanwhile, another 40% are decision makers. If you are looking for business related content, LinkedIn should be the go-to social media for you and your business. Research shows that 50% of all B2B social traffic actually comes from LinkedIn.

So, what should you be posting on LinkedIn if you want to get more for your small business on LinkedIn?

Long-form content like blog posts works really well on LinkedIn. However, you need to keep it to the point. A good option is to share the intro to a blog post on LinkedIn. Then link to the blog posts on your website where your reader can find out more. This way you are using LinkedIn as the hook and directing traffic to your website.

LinkedIn is not the place just to talk about yourself. Especially if you want to more for your small business from LinkedIn. Instead, you should be sharing other people’s content too. Commenting, sharing and reacting to posts on LinkedIn will show that you are supporting others. It will also put your business and brand in front of a new audience. Each time you comment, react or share, it will show in the newsfeed. This means there will be more eyes on your LinkedIn presence. It will also show you as a real user, and not a spamming bot.

Having well designed graphics, photos and videos with your business brand on can be absolutely showstoppers for your business on LinkedIn. If you want to get more for your small business on LinkedIn, videos, photos and graphics are definitely something to consider. Worst case, nobody engages or reacts. However, they will have seen your business, brand and logo as they scrolled through other content. This is a marketing touch that can really help your business achieve more online, through LinkedIn.

Need help posting for your business on LinkedIn? Call our LinkedIn post specialists. We can schedule two posts a week for your business for just £50 a month. Call us now to find out more.